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Advertising For Auto Dealers

According to Carat, a leading independent media communications agency, total ad spend in the US is expected to increase by 1.7% in 2011. All media are expected to return to growth, except for the newspaper sector, which, along with magazines, is expected to be the weakest performer. The two biggest areas of growth are internet and television, followed by radio, outdoor and cinema Online continues to capture a bigger percentage of the media spend in 2010 at 11.3%, increasing to 12.1% in 2011.